The MECCA view
This sulphate-free shampoo is fortified with rice amino acids that seal the hair cuticle and lock out frizz-causing humidity. Tomato fruit ferment enhances moisture retention to support uniform curl formation. Ultra-hydrating shea butter and avocado oil enhance softness without weighing hair down. Formulation is 97% naturally derived, 6-free™ and made with Briogeo's NOVA Complex.
This brand is Leaping Bunny-certified cruelty free.
Key ingredients
Rice amino acids: seal the hair cuticle to lock out frizz-causing environmental moisture.
Shea butter: softens and hydrates curls with rich antioxidants.
Tomato fruit ferment: seals the hair cuticle to ensure consistent curl formation and enhance definition.
Vitamin E: softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage.
Made without
Formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone 95, coal tar, hydroquinone, sulphates sls & sles, synthetic fragrance (less than 1%), triclocarban, triclosan.
Usage
Apply to wet hair and vigorously massage from root to tip, then rinse. If your hair has extra buildup, rinse and repeat. For best results, pair with Curl Charisma™ Rice Amino + Shea Curl Defining Conditioner.
CAUTION: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
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