The MECCA view
A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. Formulated with the patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse – and so is hair. Rich with healthy-hair ingredients and featuring the iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.
This brand is PETA-certified cruelty free.
Key ingredients
SOL Seal Technology™P: proven to repair damaged hair and prevent future damage in one use.
Brazil Nut Oil: rich in selenium to nourish, help protect and restore vital shine.
Buriti Fruit: brimming with healthy fats to fight frizz and strengthen dry, brittle hair.
Fragrance notes
Pistachio, almond, heliotrope, jasmine petals, vanilla, salted caramel, and sandalwood
Made without
Mineral oil, parabens, phthalates and gluten.
Usage
Wet hair thoroughly. Pour a quarter size amount of Brazilian Joia™ Smoothing + Smoothing Shampoo into the palms of your hands and rub together to create light lather.
Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
Rinse out and apply conditioner (p.s. we recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits) as directed.
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