The MECCA view
Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. To the tempo of bergamot from Calabria, a crystalline white flower accord and sensual musks, 724 captures what all megalopolises have in common: that vibrant energy resonating in unison like a 724-beats-per-minute pulsation.
For infinitely soft skin, the soap, stamped with the Maison Francis Kurkdjian monogram, is enriched with coconut oil, known for its hydrating, nourishing and invigorating properties.













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