The MECCA view
24-hour life-proof formula delivers an effortless, easy-to-blend application with the perfect amount of playtime. Creamy color glides onto lids, providing rich payoff for a range of chic, customizable eye looks. Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof.
Pro-tip
For light or medium shades, use All Over Eye Color Brush for a quick wash of color. To ensure seamless application closer to the lash line use a smaller flat brush like Eye Color Brush.
The darker the shade, the smaller the brush. Blend light shades with Finishing Pony Tail Brush and darker shades with the Eye Crease Brush.
Use small brushes like Smudge Brush and Smoky Eye Liner Brush for finer application around the lash line.
Consumer testing results
• 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear
• 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear
• 100% of participants answered this eyeshadow has one stroke colour payoff & immediate color release after 24HRs of wear
• 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear
• 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear
*In a US consumer study of 31 subjects
Usage
Swipe: Apply directly to eye lid.
Blend: Blend with fingers or brush. Be sure to blend quickly before product sets.
Go!
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