The MECCA view
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which
is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential
curl-strengthening peptide derived from plant proteins.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and
scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl
to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier
and more defined*.
Suitable for:
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick.
Made without
Drying alcohol, gluten, silicone, phthalates, parabens, mineral oil, sulfites, petrolatum, formaldehyde, donors, paraffin. Synthetic fragrance, triclosan, triclocarban, sulfates or sodium lauryl sulfate/sodium, laureth sulfate, (SLS/SLES) or sulfate cleansers.
Usage
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.
REGIMEN
Tight curls and coils:
On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl
perfecting primer, then style with coil definer gel.
Co-wash curls and coils between wash days to gently cleanse without stripping.
Wavy and loosely curly hair:
On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then
style with curl enhancer cream.
Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on
your individual hair needs.
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