The MECCA view
The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair
protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce
breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and
allowing flexibility for the styling products that come next.
Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also
replenishes strength with a peptide derived from plant proteins.
Suitable for:
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Made without
Drying alcohol, gluten, silicone, phthalates, parabens, mineral oil, sulfites, petrolatum, formaldehyde, donors, paraffin. Synthetic fragrance, triclosan, triclocarban, sulfates or sodium lauryl sulfate/sodium, laureth sulfate, (sls/sles) or sulfate cleansers.
Usage
Lightly mist clean, damp hair. Do not rinse. Style as usual.
REGIMEN
Tight curls and coils:
On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting
primer, then style with coil definer gel.
Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils
without stripping. Follow with masque, primer and gel.
Wavy and loosely curly hair:
On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style
with curl enhancer cream.
Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your
individual hair needs.
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