The MECCA view
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which
is why our game-changing conditioner for curly hair, coily hair and wavy hair replenishes with an
essential curl-strengthening peptide derived from plant proteins.
This silicone-free formula adds and retains 2X more moisture until your next wash* and doubles as a
leave-in, boosting hydration by 83%*. When used with be curly advanced™ shampoo it acts as a
defensive shield, enveloping curls and coils to protect against humidity and instantly reduce frizz. The
conditioner also improves manageability and makes detangling easier.
Suitable for:
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick
Made without
Drying alcohol, gluten, silicone, phthalates, parabens mineral oil, sulfites, petrolatum, formaldehyde, donors, paraffin. Synthetic fragrance, triclosan, triclocarban, sulfates or sodium lauryl sulfate/sodium, laureth sulfate, (SLS/SLES) or sulfate cleansers.
Usage
Massage into wet hair after shampooing with be curly advanced™ shampoo. Rinse.
REGIMEN
Tight curls and coils:
On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl
perfecting primer, then style with coil definer gel.
Swap intensive curl perfecting masque with conditioner depending on your individual hair needs.
Wavy and loosely curly hair:
On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then
style with curl enhancer cream.
Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on
your individual hair needs.
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