The MECCA view
Ultra-creamy and water-resistant mascara from Anastasia Beverly Hills serves up a hefty dose of volume, instantly creating the look of dramatic, full-bodied lashes. With a specially designed hourglass-shaped mascara wand, this wonder mascara coats each lash with a lush, full-pigment formula that glides on without weighing them down. Flexible polymers give this modern formula a long-lasting effect and prevent clumping, while lashes are smoothed and softened.
This brand is PETA-certified cruelty free.
Key ingredients
Flexible polymers: to provide long-lasting effect and prevent clumping
Conditioning agents: to help smooth and soften lashes.
Wax blend: to give lashes definition, length and volume.
Made without
Parabens, gluten and phthalates.
Pro-tip
Prior to applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
Awards
Allure Best of Beauty Winner 2020
Consumer testing results
In a 116-person consumer survey
91% saw increased volume and length
89% saw increased fullness and long-wearing results
92% saw intense, jet-black color
Usage
Begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.
Pro tip:
Prior to applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
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